Google Ads · Service Business
27 Qualified Leads From an $875 Google Ads Campaign
A search campaign that captured high-intent demand and generated 27 leads the client regarded as qualified.
Some client names have been withheld at the clients’ request. All performance figures and campaign outcomes shown are from real projects I worked on.
My role
Google Ads strategy, management and optimisation.
The challenge
Compete for high-intent search demand while keeping the campaign focused on lead quality.
The objective
Generate qualified leads through Google Ads and provide the client with opportunities to progress through follow-up.
My approach
Built the campaign around high-intent search demand.
Managed and optimised performance with lead quality as a central measure.
What I worked on
Performance & results
Campaign funnel
What the numbers mean
The client acknowledged that the leads appeared qualified, and most were successfully contacted.
No closed-sale result had been confirmed at the time of reporting. Final conversion depended on the client’s follow-up process.
Key takeaway
Strong lead generation can be reported honestly without implying sales that have not yet been confirmed.