Meta / Facebook Ads · Service Business
30 Leads and 2 Closed Deals From a $407 Meta Ads Campaign
A focused Meta campaign that moved from modest ad spend through lead generation, client follow-up and two confirmed deals.
Some client names have been withheld at the clients’ request. All performance figures and campaign outcomes shown are from real projects I worked on.
My role
Paid media strategy, campaign management and optimisation.
The challenge
Generate qualified opportunities efficiently and understand what happened after each lead form was submitted.
The objective
Use Meta advertising to generate leads that could progress into real sales conversations and closed business.
My approach
Managed the campaign around lead generation and ongoing optimisation.
Evaluated performance beyond form submissions by following the progression into contact, conversations and sales.
What I worked on
Performance & results
Campaign funnel
What the numbers mean
The client contacted 28 of the 30 leads, connected with six prospects by phone and closed two deals.
The calculated cost per lead provides a useful efficiency measure, but the downstream outcomes provide the more complete performance story.
Key takeaway
Lead volume is only the beginning; follow-up, conversations and closed business reveal campaign quality.