About
An SEO specialist who thinks beyond search.
ISMOU is my professional brand for practical, evidence-led SEO, growth and digital marketing work.
A full-funnel perspective
With 7+ years of experience, my core expertise spans technical SEO, SEO strategy, content strategy, keyword research, internal linking, digital PR, conversion optimisation, analytics and lead generation.
My work follows the complete journey from visibility to clicks, leads, signups, conversions and revenue. Rankings matter, but what people do next matters more.
Leadership & teaching
2+ years leading remote SEO and digital marketing teams.
I also care about making SEO and growth knowledge practical—sharing what I learn in a way that helps people make better decisions and do stronger work.
Work together